Regardless of their organisation’s size, having an active presence on the most popular social platforms is crucial for the success of any business.
Managing various social media accounts at the same time can be difficult and time-consuming, especially if your brand or franchise has multiple pages for a number of different locations. That is where management tools come in useful. But, with so many social media management solutions available how do you know which one to choose?
Look out for the features
An ideal social media management platform should allow your team to view, edit, schedule posts as well as approve content, manage multiple accounts, reply to messages and analyse results.
Planning Social Media Content
Your team needs to be able to view the same content. A log of all posts and scheduled content will assist in facilitating and simplifying your organisation social media plan.
Automating and Scheduling
Automation allows your team to plan in advance and to schedule content to be posted for when you are away or unable to post. Your company doesn’t need to stop communicating on weekends and holidays if posts are scheduled to go live!
Manage multiple accounts and social media channels
If you are a multi-location brand or franchise, it is essential that your choice of platform manages not only the most important social media channels but also allows you to work with multiple accounts, bringing to your team a full picture of what is planned for the company in every social media page.
Having an approval workflow
The social media planning tool should allow you to add multiple members of a team to the platform with differing permission levels. One or more members should be responsible for checking if the content planned is in accordance with the brand’s strategy and tone of voice.
A social media management platform that has a library of ready to use templates for your team to use when inspiration is required or when there is a need to keep the consistency of a message will save the team time allowing you to focus on strategies.
Monitoring and communication
Your choice of platform should allow you to reply to your messages from all social media accounts and channels in one place. It should also be able to communicate when your brand or a subject relevant to your industry are being discussed on social media.
Analysis and Reporting
The features above will only be used effectively if the chosen platform has the capability to provide you with efficient analysis and reports of your content. You need to be able to compare the effectiveness of your posts to build your strategy based on data. This feature should include customisation to evaluate the results between users, branches or social media sites.
Esemdee does it all! Request your demo and find out more about the social media management platform which is ideal for multi-location brands and franchises. We will provide the tools you need to finally make your job easier