Social Media is teamwork: Three features for better social media team collaboration

Managing social media accounts can be challenging, especially if you are doing it for a brand or franchise with multiple location pages. It means you have to work with people that are not geographically in the same area. 

To improve the collaboration of your team is important to use a social media planning and collaboration tool to enable working more efficiently as a team.  

Three essential features for better social media team collaboration 

  1. Shared Calendar – to allow members from different locations and departments to share a view of what is being posted and scheduled on each page and platform.  
  2. Approval workflow – providing permissionlevels for users to enable them to create, edit and approve upcoming content across all of your social media accounts.
  3. Templates – to inspire and guide content updates when a member of the team requires inspiration or is unsure of how to post information on a specific location page.  

Having a platform to facilitate the work of a team is crucial to guarantee that multiple pages deliver their message with a consistent tone, strategy and imagery of your brand. 

A social media management platform like Esemdee will provide the automation your team requires to deliver the best results and achieve efficiency across a number of channels. It will save time and increase productivity allowing you to focus more on the marketing strategies for your brand.  

See on the video below how template feature works on Esemdee: 

How to use templates in Esemdee

1. Create post from template

1. Go to “Schedule Manager” to create a new post from a template. This option becomes available when you click on the day you would like to post. Choose “From template”. 

2. Create post from template – list of templates

2. To find a specific template, use the filter options and select the template that best suits your needs. 

3. Search with free keywords

3. For example, if you want to use a template related to travel, type “travel” in the keyword field. 

4. Choose from the results of your search

4. A list of post templates related to travel will appear and you can also see the date they have been created. It only shows the templates which are active and ready to be used for a post. Select one of the templates. 

5. Select social media page

5. Select the social networks where you would like to publish the new post.  

6. Change image

6. Change the image if you want or add more images to your post from your media library.

7. Changing the headline

7. Write a new headline or click the green arrows to see a list of other available travel related headlines. 

8. Choose a relevant headline

8. Choose another headline to add to your post. 

9. Change the sub-headline or message

9. You can also choose related sub-headlines and messages.  

10. Set scheduling time

10. Confirm the date the new content will be published to your chosen social media page.  

11. Post preview

11. Click “Post preview” to see what your content will look like. Select ‘Post now’ or schedule the content to be published. 

12. Succesful schedule

12. If you have chosen to schedule your post, a pop up will appear to notify you that it has been done so successfully.  

13. Template manager

13. You can click “Template manager” in the left menu to see a list of templates available or to create a new template by clicking on the ‘Create template’ button in the top right corner.  

Managing social media accounts can be challenging, especially if you are doing it for a brand or franchise with multiple location pages. It means you have to work with people that are not geographically in the same area. Read more
Norbert Juhasz

How do you know which social media management platform is the right one for your multi-location brand or franchise?

Regardless of their organisation’s size, having an active presence on the most popular social platforms is crucial for the success of any business.

Managing various social media accounts at the same time can be difficult and time-consuming, especially if your brand or franchise has multiple pages for a number of different locations. That is where management tools come in useful. But, with so many social media management solutions available how do you know which one to choose?

Look out for the features

An ideal social media management platform should allow your team to view, edit, schedule posts as well as approve content, manage multiple accounts, reply to messages and analyse results.

Planning Social Media Content

Your team needs to be able to view the same content. A log of all posts and scheduled content will assist in facilitating and simplifying your organisation social media plan.

Automating and Scheduling

Automation allows your team to plan in advance and to schedule content to be posted for when you are away or unable to post. Your company doesn’t need to stop communicating on weekends and holidays if posts are scheduled to go live!

Manage multiple accounts and social media channels

If you are a multi-location brand or franchise, it is essential that your choice of platform manages not only the most important social media channels but also allows you to work with multiple accounts, bringing to your team a full picture of what is planned for the company in every social media page.

Having an approval workflow

The social media planning tool should allow you to add multiple members of a team to the platform with differing permission levels. One or more members should be responsible for checking if the content planned is in accordance with the brand’s strategy and tone of voice.


A social media management platform that has a library of ready to use templates for your team to use when inspiration is required or when there is a need to keep the consistency of a message will save the team time allowing you to focus on strategies.

Monitoring and communication

Your choice of platform should allow you to reply to your messages from all social media accounts and channels in one place. It should also be able to communicate when your brand or a subject relevant to your industry are being discussed on social media.

Analysis and Reporting

The features above will only be used effectively if the chosen platform has the capability to provide you with efficient analysis and reports of your content. You need to be able to compare the effectiveness of your posts to build your strategy based on data. This feature should include customisation to evaluate the results between users, branches or social media sites.

Esemdee does it all! Request your demo and find out more about the social media management platform which is ideal for multi-location brands and franchises. We will provide the tools you need to finally make your job easier

Managing social media accounts can be challenging, especially if you are doing it for a brand or franchise with multiple location pages. It means you have to work with people that are not geographically in the same area. Read more
Norbert Juhasz